Shane O'Brien • 27 Legend Crt. Box 10134, Ancaster ON, L9K 1P3 • shaneobrien2000@yahoo.ca • 289-260-3097
All images and content ©2016 Shane O'Brien
DIVERSICARE - ADVERTISING
Diversicare manages over 35 retirement residences across Canada, and needed to create a series of ads that could be used by each residence
and still maintain the corporate “look”. I created these ads and also wrote the copy that helped to reinforce a positive message for the reader and highlight the unique selling features for that residence. And I designed the “ad template” package – a toolkit for the residence to use when advertising itself. These ads have worked well, and are still in use today.
